How to benefit from Social Media
Twitter is one of the most effective places to promote and make your brand stand out, with more than 166M active users1 on a daily basis, you can reach your potential customers by building your brand awareness and driving visits to your web page.
We know you want to grow your business, and social media is a great place to make your brand stand out.
Your profile, your brand, your prestige
Create a professional profile that reflects your reputation. You want your followers to see your online profile represents your brand and mission. Consider posts aligned to your value proposition and your offer to the market.
Use a professional profile and banner picture that resembles your brand: your logo, your industry, your market.
Grow your followers
When thinking about Twitter, or any other social network, your main goal is to maximize your reach and impact the audience. Then, how to build that audience by growing followers?
Consider several social networks, like Facebook, Instagram, and (if your business serves medium to enterprise accounts) LinkedIn.
And always remember credibility. We are against the black market on social media; therefore, you will find only legit tips from us. Said this, you will not find any alternative than growing real followers on Twitter.
When is the best time to post and get impressions, views, and clicks?:
Consider best times to post1:
B2B: From 9 a.m. to 4 p.m. EST, Monday or Thursday, with emphasis on the 11 a.m. to 1 p.m. EST window.
B2C: 12 p.m. or 1 p.m. EST from Monday to Wednesday.
- Good frequency tweeting makes you more relevant!
- Identify terms of interest using Twitter’s Advanced Search
- Post insights and content of interest, not only promotions or offers.
- Interact with your followers
- Drive traffic between platforms and your website
- Finally, build loyal followers.
Content is king (old rule, but real):
Make it simple, clear, visual and interactive. And always, measure.
Your Purpose: Maintain a long-term relationship with customers — a natural progression of growth will occur with consistent interactions.
Twitter recommends:
- Keep it short
- Add visuals, especially video
- Make a clear call to action
- Link to original content, such as blog posts and videos.
- Interact, retweet, connect. Answer easy questions, redirect to DM complex ones. Never avoid negative comments. Retweet good feedback. Remember that Twitter is public
- Ask questions and run polls
- Use hashtags, no more than 1 or 2 per Tweet
- Break your news on Twitter
- Test, test, test (and use analytics to see what works)
We love <3 statistics, numbers are the universal language. Here, some data to understand why visual is important2:
- 36% more click-throughs
- 31% increase in website visits
- 41% more retweets
- 48% increase in tweets being favorited
- 33% increase in visitor to lead conversions
Consider these 4 simple steps to work on your Twitter profile and be your own influencer on the net.
Sources