Digital Marketing became relevant way before the new normal
During this year, the whole world understood and learned that it was more relevant than ever to build an online presence. Building an online marketing plan is not a matter of COVID or not COVID.
If you didn’t do it yet, you should create an organized online strategy that will leverage all your efforts, organic, and paid.
Kick-off the process only requires your decision, like many other things in life.
From Bannera, we can help you with that process and make your brand stand out. But most importantly, we show you how to build that strategy.
Seven simple steps to follow
Build Online Marketing Plan
1) Make a Plan: build your online marketing strategy
It could sound basic, but you need to think about what you are you looking for. Awareness? Leads? Customer Loyalty? Online presence? Customer engagement? Do you want your potential customers to notice you? Do you know your potential audience? Who are you planning to attract?
First things first: Do you have a professional/good quality website? This one is the real first step. Your website is your online front door. If your answer is yes, then make a plan.
2) Define your goals
When building your digital marketing strategy, you need to define what you are planning to achieve.
If you plan to make your brand stand out when people are looking for a business like yours, therefore your goals are impressions or clicks. It is important to set your Key Performance Indicators (KPIs). Or, easier to understand, the numbers that you are expecting to have when measuring your initiatives.
For instance: Are you looking for 1000 potential customers to look at your website? Then, that’s the number you are looking to achieve, and that’s your target.
3) Select digital channels
Once you know your objective and main goals to build your online marketing plan, then it’s time to define your digital channels.
In digital marketing, we call “digital channels” to platforms or media that will be the point of contact with your potential and current customers (audience).
Following the previous example, if you are looking for new people visiting your page, then you could consider Google Search as one of the channels to include in your strategy.
Maybe, you would like to create an email marketing to contact all your current customers, to point them to your refreshed and updated website.
Each touchpoint is considered a channel; now is the time where you select which one will be part of your strategy.
4) Map journey
Think of this step as a real map. What is the journey people will travel from the first step/interaction with you? Will be a person looking for a service or product online, and you will be on the Google search results? Will that customer click on your website or have a phone to connect with you? Where will be that person landing once arrives on your page? Draw the route; make it visual.
5) Manage content
Content is key. When people are looking for a product or service, you need to be relevant to them. Your content needs to make your content stand out, quite enough to make them choose you over other businesses.
6) Measure your digital marketing
Always get the numbers. Remember your goals in step 2? measure how that worked. And also, have intelligent use of analytics. Numbers will tell you a story and will let you proceed with the next step.
7) Optimize
The beauty of online marketing is that you can change your mind, adapt, modify, and re-design a journey that is not performing well. Or, could make you make decisions as to increase or re-direction investment on a paid campaign.
In summary, your business requires a tailored approach.
Following these 7 steps, you will have a good method to build your digital marketing plan.